Chapter 11: How Connecting with the Groundswell Transforms Your Company

Another Sunday … another blog.

When asking for help, the most important thing you can do when someone tries to assist you, is listen to what they are saying. People’s in-put matter. Not everyone is going to be right, but you can bounce off different ideas, much like what Dove did after the Apprentice (Li & Bernoff, 2011).

In this chapter, how connecting with the groundswell transforms your company, we learn three simple steps to transforming your company. First, you must progress step by step, and with one idea at a time. Rushing several ideas at once, will only end up in failure, and could possibly dig a deeper hole for your business. Second, each stepping- stone leads naturally to the next step (Li & Bernoff, 2011). Thirdly, you have to have executive support (Li & Bernoff, 2011). Like any expansion or development within a company, the executives must support you and to give you advice, or compliments along the way. These 3 steps are important because from the examples in the book of Dell and Unilever tell the consequences of following them.

In my past and present experience of working in a restaurant as the marketing coordinator, I have all these amazing marketing ideas, but the company’s budget is very tight, so my range of ideas gets cut pretty short. This can get very frustrating because my managers are always expecting and nagging me to do cool and exciting things for the store, but head office is constantly saying “no” to my ideas when I come up with them. This example of frustration illustrates the importance of having the support of executives. You can have many amazing ideas, but unless the top dogs approve of it, it won’t work.

Another thing I have learnt from my role as the restaurant Marketing Manager is the importance of listening to the public. By having a fully functioning Instagram account, it allows me to view what people like to share, what their favourite items are, that are “post worthy”, and the occasions they like to celebrate. By listening to what they like, and don’t like, it allows me to communicate it down to improve the overall functionality of the company. Listening to what your people are saying gives you the best insight for success and can lure you away from making mistakes after hearing their input.







Li, C., & Bernoff, J. (2011). Groundswell: winning in a world transformed by social technologies. Boston, Massachusetts, USA: Harvard Business School Publishing .



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